You may have written your own original ebook, used another or a series of articles as a base to rewrite your own or hired a pro to write it for you. However you produced your ebook you now need to get it on the web, expose it and either establish your name and build a list by giving it away or make sales. Marketing and promoting your ebook is very important - if no one can find it you will have no traffic, list of subscribers or sales.

Sales copies are an effective and efficient way to market your ebook. The sales letter/page should explain to the public what your product is, and how it will help them and give them what they are looking for and solve any problems they may have. Tell them why they need your product. How it will improve their lives if they purchase it. What is unique about it and does it solve the readers problems and answer their needs?

Sales copies are all about fulfilling the customer's needs and making them feel that they need your product or they will lose out or be at a disadvantage. When writing a sales copy for your ebook, try to think like your potential readers once you have identified who they are and feel you have a target audience hungry for the info in your book! If the reader can clearly see the benefits to them of buying your product and how it can help them solve their problem or improve something then they will feel it is a must have item.

Another powerful ebook marketing strategy and promotion is to provide a free trial version. To do this you will need to create an "edited" version of your original electronic book. In the free trial version, provide your readers with a preview of your original ebook and give them a taste of what is inside by using excerpts and possibly the index. Only tell them enough to create a sense that they need to know the full story or all the tips to benefit. Typical strategies include creating a sense of mystery or controversy or a sense of urgency. It needs to have value in the mind of the visitor and a reason for them to take the next step towards possibly getting it! Make sure it contains instructions and links so that they can purchase the full version of the ebook when they have read the sample chapter(s). Many ebooks today come with a free product or report or as part of a package/bundle. Usually this is the case for ebooks that have done the circuit or are outdated.

Advertising your ebook online is a good way to generate sales. If you are established and already have a name you may well be able to use previous JV partners or get new ones to help you with a product launch. They may even add your product to their mailing list so if they have a big list of relevant possible buyers it can boost your sales. Having internet affiliates is the most effective way to promote and advertise online. Your affiliates will receive a commission on any sale generated through their link in your trial version. Many pros and gurus dedicate a whole site with many pages to promotion tools and article examples and ads to make it easy for affiliates to promote.

This ebook marketing strategy encourages your affiliates to distribute your trial version which can increase distribution and will undoubtedly increase your sales.

By having an ebook affiliate program you dramatically increase your possible sales without doing any of the actual work yourself. Treat your affiliates well by providing all the necessary tools, including banners, articles, sales copies, pay-per-click keyword lists as well as a decent commission for their work. Many affiliates can earn 70% + commissions and will only choose the higher paying products. Build up a healthy, long-term relationship with your 'army' of affiliates so that they feel like pushing your product for years to come.

You can also use a third party affiliate tracking company. This is a company that would run your affiliate program for you. By choosing an affiliate tracking company to do the work for you, you now have a place where your affiliates can track and check on their stats. In most cases, you don't even have to send out the commission checks, saving you a lot of time.

ClickBank is one of the largest and most trusted affiliate programs online. They have over 100,000 affiliates ready to promote the latest and greatest products to hit the market. You can signup for free.

Marketing your ebook(s)is an exciting and crucial process. It is the final step enabling you to see it all in action and get rewarded for your efforts.

We have talked about using affiliates, JV partners and ads for promoting your info product but it is also a good idea to create a web site of your own. This way you can post your order form and your free trial version of the ebook if you so choose. It could be a simple squeeze or landing page or part of a site or ebook shop. You can also look at ebay although this is usually a more competitive and price conscious market.

If you hire someone else to create a web site for you, you could write your own web site content to save some extra money. Submit your web site content to the web site provider. They can then edit it and apply it to your new web site along with your order form, free ebook trial offer (if you decided to do that), and anything else you wish to have on your site. Today there are also many plug in sites and templates that can be used so even if you have no html or ftp experience you can still get a website quite easily and at a low cost.

Once you have set up your merchant account, or simple Paypal/Clickbank account, you are ready to start taking orders for your ebook. Now you need to get traffic and possibly place ads or use PPC etc.. There are many free and paying methods but that is another subject that requires a separate article.

Even if you are not new to Internet Marketing, it is surprising how few believe they can write or produce their own INFO PRODUCTS. While many have bought or possibly promoted Ebooks, few are aware of the reason why Ebooks are such a great product to write, sell and promote and how they can be instrumental in building your home business success!

When starting something like this, you should always consider the viral factor. You want your ebook to spread virally across eBay or Amazon and hopefully for it to turn up in other ebook collections, shops and offers as a bonus. People need to be able to find it for you to get sales.

You need to be constantly asking yourself the WIIFM - What's In It For Me? What would cause other people to want to REALLY resell your ebook? You have to put yourself in their shoes, and then think about the WIIFM.

So what would strongly motivate you to resell someone else's ebook? First you would need to feel that the ebook is not only well written and interesting but that there is also a hungry audience waiting to buy it to fulfill a need or solve a problem. This would mean that the obvious motivation of MAKING MONEY is fulfilled.

Many also use ebooks to build a mailing list and that can be a good enough reason to often give the ebook away. A list of loyal and satisfied subscribers can be turned into a money machine if you follow the right methods. The other reason for possibly giving the ebook away or offering affiliates 100% commission is to spread your reputation and establish a loyal following. This gives you a good reputation and earns respect so that your future subscribers are more likely to buy from you in the future as they know and trust and respect you as a good authority or source of advice in your chosen field.

There can also be a number of minor reasons you'd resell a particular ebook, but the biggest WIIFM for most people is money. This means you need to set up a system where the reseller can make a nice amount of money on the back end after selling your ebook. The more the better, for both of you.

Let's look at how YOU can make money and then we'll see how we can adapt things so that the reseller makes money too.

Before you even write your ebook, you have to do a bit of market research. This is a complete topic in its own right, that requires a separate analysis. Let's assume you've done your research and you've found something you CAN write about, you WANT to write about, and that it's also a hot topic with a hungry market.

The first part in this process is to write your ebook. How you write it is another big topic I'm not going to cover in this short article. Many who do not have the confidence or flair to write a lengthy complete ebook in one go use various systems that separate and split the topic into parts giving them more confidence and making the task more manageable. A series of short reports or articles can often be used as a basis for a complete ebook.

After completing your first draft that was checked for typos etc. you should put links to similar, relevant products throughout your ebook. These links will be your affiliate links to those other products, so if someone clicks one and buys, you'll get paid a commission.

Example: You write an ebook on tennis, and now you want to promote some tennis products within your ebook. You could go searching on Google for tennis affiliate programs, but the easiest way is to go to CLICKBANK and search their market place for tennis-related products.

Choose the products you want to promote carefully so that the trust and loyalty that you want to build up with your future customers will be compromised. Check out each of the sales pages of the products you like the look of, and ask yourself if YOU would buy that product. Again this is a complete separate subject that can be covered elsewhere.

After you've chosen the products you want to promote, rewrite parts of your ebook and work in a mention of those products together with your affiliate link. Use a link cloaker or redirect to hide the fact that it's an affiliate link and protect your commissions. Also you want an invitation to an opt in form where interested subscribers can sign up to your mailing list. This may include mention of a Newsletter or free gifts to entice them to leave their email and build your list.

Finally, do another rewrite of your ebook and "juice it up" a little. Dry facts are okay, but it's always better if you can work in a bit of controversy or mystery and use words like SECRETS, REVEALED, HOT TIPS, YOUR SUCCESS etc. Don't go over the top and create too much hype and overblown facts or your credibility will be questioned. It is important to get the right balance between keeping the readers interest but not losing your credibility with too much hype and overblown promises etc.

And finally, make it look good and easy to read using pictures and plenty of white space to break up the text with short paras and maybe some use of bold or italics.

Okay so now you have your ebook full of your affiliate links. Your next step is to start listing it on sites like eBay and ebook directories/shops with master resale rights (MRR). To get people to buy it, you'll have to do a good job on your sales page, which should also be part of the package. Some also use a Squeeze page or intro video as a pre sale method to qualify the visitor before they read the sales page and increase the chances of them converting and becoming buyers.

After a month of listing it (it may take longer), and taking all the necessary steps, you'll have ebook resellers buying it and listing it themselves. From that point it will spread virally across and outside eBay.

Now you have a source of free advertising. You don't need to list it on eBay any more as plenty of other people are doing it for you. And all the people that buy it and read it will be clicking on your affiliate links, and some will buy. Better still, many will be signing up to your mailing list if your offer is attractive enough.

An example of another way to promote is you write TWO ebooks on the same subject.

One is a short 10-20 page report with MRR offered FREE and used to build your opt in list. The other is the larger more valuable ebook that you're either going to charge money for and use the report to promote it and get resellers interested etc. Its using the same system as a pre sale squeeze/landing page linked to a sales page. One feeds into the other converting more into buyers.

You start selling the report on eBay and wait until it's picked up by other resellers. Inside the report, you make it clear there's a complete version that can be obtained just by going to your web site, and there you make your offer. They get the complete ebook at a special price and you also get their first name and their email address, and you then have them on your mailing list.

And for a slight variation.......

You could sell the larger ebook with a commission paid out to the ebook reseller who has signed up to your affiliate scheme and then rebranded the small report with their affiliate link.

You may want to build a mailing list as your main priority, and forego any money made on the larger ebook. So you could give 100% commission to the affiliate and make your larger ebook $17.00 or more.

Now THERE's a good incentive for affiliates to resell your ebook. They're going to

a) make money on the upsell, and b) get a chance to build their own mailing list too if they use SmartDD!

Especially with the follow up email 24 hours later to make an offer of their own.

Ebooks and products are the easiest and fastest item to sell digitally with the lowest costs. Whether you are a writer, buyer, seller or promoter of ebooks you can make a good living online by following some of these sound methods and strategies. Start writing now.